Everton's women's team will no longer be called Everton Ladies moving forward, rebranding themselves simply as Everton in a bid to bring the men and women's teams under the same umbrella.
The Toffees were the last remaining team in the Women's Super League to have 'Ladies' in their name, after a movement away from the dated terminology has seen West Ham and a host of other major teams make similar changes.
New season. New name.— Everton Women (@EvertonWomen) September 6, 2019
We are Everton. ⚪️
And as the women's game continues to take steps towards gender equality after the roaring success of the World Cup in the summer, Everton have put the final nail in the coffin of the often-criticised phraseology by becoming the latest club to update their name.
“The identity change is an important and progressive step and part of our desire to bring our men’s and women’s teams closer in identity and location. It is a clear symbol of togetherness and unity and part of our ‘one club’ vision.
“Willie Kirk is in charge of the squad during an exciting period with quality additions made this summer, a new home a stone’s throw away from Goodison Park at Walton Hall Park on the horizon, with extra focus on the women’s game and new commercial opportunities ahead - highlighted by our recent ‘women’s exclusive’ deal with feminine hygiene brand Lil-Lets.”
Everton kick off the WSL season away to Birmingham City this weekend
Source : 90min