Everton sign lucrative JJB deal

Last updated : 15 April 2004 By Austin Rathe
The deal involves the sportswear giant supplying and distributing Everton merchandise in its 448 stores nationwide. By essentially outsourceing this venture the club have dramatically increased their potential market, and ensure that a good range of Everton gear is available on every highstreet in the country.

The deal should generate the club about £10m over the next 5 years.